One of the biggest reasons online self-service is so popular is that everything is in writing! It’s easy to read and easy to understand!
A benefit of getting customers to book online is that they can read information without having to hear it over the phone and take notes.
Furthermore, employees take fewer handwritten notes because customers provide all of their own information, which they have typed into the system!
Poor handwriting leads to confusion and poor order fulfillment. These are all ingredients for poor communication, which can lead to a poor customer experience and fewer repeat customers.
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